DIY
An ideal and exciting way to understand the product
When we distributed DIY Kits of tamari soy sauce, one of the participants wrote on his Instagram about the DIY Kit experience that “It allows you to connect with the product”. This was exactly what I expected the participants to feel. By making it from scratch, you will experience many aspects of the product and have different viewpoints from the one you had.
The participant also said, “By way of the process. Which will lead to profits. Just like home brewing lets you realize the hard work of our brewers, so too this lets you appreciate the craft. By showing how many shortcuts you COULD take, it makes NOT taking them all the more beautiful.”
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Looking Back on the DIY Experience Campaign
I came up with the idea of distributing DIY kits of tamari soy sauce to my social media followers for free, to help them understand better how the fermentation actually works by making soy sauce from scratch on their own.